In-N-Out Storage / Case study

    A fresh website.
    Support that stays.

    A website redesign is one part of the engagement. For In-N-Out Storage, the work also includes local and content SEO, website maintenance, social media management, ongoing creative, and consulting.

    Visit live website
    Client
    In-N-Out Storage
    Industry
    Self storage
    Location
    Plymouth, Wisconsin
    Engagement
    Redesign + ongoing support
    Client spotlightin-n-out-storage.com
    In-N-Out Storage property, as featured on the client’s website
    Client website imagery
    Plymouth, Wisconsin
    The business

    Storage for
    different needs.

    In-N-Out Storage serves Plymouth, Wisconsin with self-storage units and indoor and outdoor parking. From household belongings to boats, RVs, and business equipment, the company offers storage for a wide range of needs.

    The public website introduces these storage options and gives visitors a route to available unit rentals. MWMedia’s work pairs a redesign with search optimization and continuing digital support.

    The engagement

    Not one isolated task.
    A connected scope.

    The scope brings together the website itself, the content and local search work that support discovery, and the maintenance, social media, creative, and consulting work that continues beyond the redesign.

    What MWMedia provides

    The work,
    piece by piece.

    Each service plays a part in the engagement. Explore the individual services to see how they could fit your business.

    01 /

    Website redesign

    A website redesign for a storage business with a wide range of offerings and a path to online unit rentals.

    Explore service
    02 /

    Local SEO optimization

    Local search optimization focused on the business and its Plymouth, Wisconsin market.

    Explore service
    03 /

    Content SEO

    SEO-focused content work supporting the website’s storage information and search presence.

    Explore service
    04 /

    Website maintenance

    Ongoing maintenance that continues the website support beyond the redesign.

    Explore service
    05 /

    Social media management

    Continuing management of the business’s social media presence alongside its website.

    Explore service
    06 /

    Ongoing creative

    Creative support for the business’s continuing digital and marketing needs.

    Explore service
    07 /

    Ongoing consulting

    Ongoing guidance for website and marketing decisions as business needs develop.

    Explore service
    Content planning placeholders — not published results

    The proof behind
    the story.

    Content to add for In-N-Out Storage. These prompts identify what to supply next; they are not claims about the project or an editable submission form.

    01 / Content to supply

    The starting challenge

    Help a prospective client recognize a problem similar to their own.

    [Describe the original problem and its business impact]
    • What was difficult for customers or the team before the redesign? Identify specific friction rather than simply saying the website looked dated.
    • Provide an old screenshot, an audit finding, or a documented example that illustrates the problem.
    02 / Content to supply

    Goals and timeline

    Give readers a clear definition of what the engagement set out to achieve.

    [Primary goal] · [Project dates] · [Ongoing support start date]
    • What action mattered most: unit rentals, qualified inquiries, calls, or something else? Identify the priority and how it would be measured.
    • Supply the redesign launch date, key milestones, and the period covered by the case study. Distinguish goals from achieved results.
    03 / Content to supply

    The decisions behind the work

    Explain MWMedia’s thinking, not just the list of services delivered.

    [What changed] → [Why it mattered] → [Supporting example]
    • Describe two or three specific decisions about the website, local search, content, or ongoing marketing and the problem each addressed.
    • Share concrete deliverables, relevant constraints, and how the client and MWMedia worked together. Identify which work is completed and which is ongoing.
    04 / Content to supply

    Before-and-after visuals

    Make the transformation visible and easy to understand.

    [Before image] + [After image] + [Caption explaining the change]
    • Supply comparable desktop and mobile screenshots of the same pages, with dates and permission to publish. Include the rental or inquiry journey where relevant.
    • Add selected search-content, social, or creative examples. Explain what each example demonstrates; remove private customer information from screenshots.
    05 / Content to supply

    Results with context

    Support the story with evidence a potential client can trust.

    [Metric] · [Baseline] · [Later value] · [Comparison dates] · [Data source]
    • Provide verified figures for relevant outcomes such as inquiries, rentals, organic clicks, or Business Profile actions. Use comparable periods and include the underlying report or screenshot.
    • Explain tracking limits, seasonality, ad spend, or other changes that could affect the numbers. Distinguish observed changes from outcomes you can attribute to the work; if data is unavailable, use specific documented qualitative outcomes instead.
    06 / Content to supply

    Client perspective and approval

    Add a human perspective and confirm what is safe to publish.

    [Approved client feedback] · [Name / role] · [Publication permission]
    • Ask the client what changed for their business or team and what they valued about the working relationship. Supply their exact approved wording rather than a drafted endorsement.
    • Confirm permission for the client name, logo, visuals, and results. Mark any confidential details for removal before replacing these placeholders with final content.

    Start with these three things

    An honest description of the original challenge, a comparable before-and-after screenshot pair, and one verified business outcome with dates. Add the strategy, client perspective, and supporting evidence to turn those pieces into a complete story.

    Keep the finished page focused: recognizable problem → specific decisions → visible change → credible evidence → a relevant invitation to start a project. Replace or remove these planning blocks before promoting the completed case study.

    Beyond the redesign

    An ongoing
    working relationship.

    Website maintenance, social media management, creative, and consulting remain part of the In-N-Out Storage engagement. The project is a look at how a website redesign can sit within a broader, continuing support relationship.

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    Something great
    starts with a conversation.

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