Maple Nail / Case study

Craftsmanship online.
Care beyond launch.

Website design, hosting, maintenance, and support for a Wisconsin maker of handcrafted wood cremation urns.

Client: Maple Nail
Project focus: Handcrafted products / Ecommerce
Website: maplenailurns.com
Engagement: Design + hosting + maintenance + support

Maple Nail website imagery featuring its handcrafted wood urns — **Maple Nail**Client website imagery
**Handcrafted products / Ecommerce**

The client

Behind the
website.

Maple Nail makes handcrafted wood cremation urns in Wisconsin. Its public website presents product collections, personalization options, urn-sizing guidance, and resources to help people explore a meaningful memorial.

This overview separates client website context from MWMedia’s confirmed service scope. Project-specific decisions, dates, and results are identified below as content to supply.

On the public website

A closer look
at the experience.

A snapshot of the client’s public-facing content—not a claim that every feature was built by MWMedia or delivered measurable results.

01 /

Product collections

A storefront presenting different urn styles, materials, and sizes.

02 /

Personalization

Information about custom engraving and nameplate options.

03 /

Helpful guidance

Sizing information, FAQs, and articles for people considering a cremation urn.

What MWMedia provides

The design.
The care around it.

Four connected services make up the confirmed engagement for Maple Nail.

01 /

Website design

Website design for the client’s online presence.

Explore website design

02 /

Hosting

Website hosting as part of the client engagement.

Explore website care

03 /

Maintenance

Website maintenance beyond the initial design work.

Explore website maintenance

04 /

Support

Website support alongside hosting and maintenance.

Explore ongoing support

Content planning placeholders — not published results

The next chapter:
the proof.

What to add for Maple Nail. The service scope is confirmed; these prompts are unfinished content, not claims about what happened.

01 / Content to supply

The starting challenge

[Original problem + business impact]

What made product selection, personalization information, or website upkeep difficult before the project?

02 / Content to supply

The thinking behind the design

[Decision + reason + example]

Identify MWMedia’s actual design deliverables and explain the thinking behind product presentation and customer guidance. Confirm any store-specific work separately.

03 / Content to supply

Show the change

[Before + after + dates + image credits]

Share dated before-and-after storefront and product-page screenshots, plus approved product imagery and credits.

04 / Content to supply

Evidence of the impact

[Outcome + baseline + comparison period + source]

If available, supply verified product inquiries, checkout completion, or sales figures with dates and context. Do not attribute sales changes to the website without supporting evidence.

Dates, scope, and publication permission

[Project start] · [Launch date] · [Support period] · [Client approval]

Confirm the engagement timeline, distinguish completed design work from continuing services, and approve all names, imagery, and evidence for publication. Replace or remove these planning blocks before promoting the finished story.

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