Up North Michigan Real Estate / Case study

A regional focus.
A personal web presence.

Website design and ongoing hosting, maintenance, and support for Northwest Michigan real estate agent Eric Workman.

Client: Eric Workman — Up North Michigan Real Estate
Project focus: Real estate
Website: upnorthmichiganrealestate.com
Engagement: Design + hosting + maintenance + support

Property imagery featured on Eric Workman’s Up North Michigan Real Estate website — **Eric Workman — Up North Michigan Real Estate**Client website imagery
**Real estate**

The client

Behind the
website.

Eric Workman is a Greenridge real estate agent serving Northwest Michigan. His public website introduces his regional focus, the property types he works with, and ways for buyers and sellers to connect with him.

This overview separates client website context from MWMedia’s confirmed service scope. Project-specific decisions, dates, and results are identified below as content to supply.

On the public website

A closer look
at the experience.

A snapshot of the client’s public-facing content—not a claim that every feature was built by MWMedia or delivered measurable results.

01 /

Agent introduction

The website introduces Eric and his approach to working with real estate clients.

02 /

Regional information

Content describes communities and property types across Northwest Michigan.

03 /

Buyer and seller pathways

Visitors can find a home-valuation link and a way to arrange a conversation.

What MWMedia provides

The design.
The care around it.

Four connected services make up the confirmed engagement for Up North Michigan Real Estate.

01 /

Website design

Website design for the client’s online presence.

Explore website design

02 /

Hosting

Website hosting as part of the client engagement.

Explore website care

03 /

Maintenance

Website maintenance beyond the initial design work.

Explore website maintenance

04 /

Support

Website support alongside hosting and maintenance.

Explore ongoing support

Content planning placeholders — not published results

The next chapter:
the proof.

What to add for Up North Michigan Real Estate. The service scope is confirmed; these prompts are unfinished content, not claims about what happened.

01 / Content to supply

The starting challenge

[Original problem + business impact]

What did Eric need his own website to communicate beyond a standard brokerage profile?

02 / Content to supply

The thinking behind the design

[Decision + reason + example]

Describe the decisions behind agent positioning, regional content, and buyer or seller calls to action. Confirm the actual features MWMedia delivered.

03 / Content to supply

Show the change

[Before + after + dates + image credits]

Share dated desktop and mobile screenshots of the agent introduction and contact journey. Confirm permission for property photos and brokerage assets.

04 / Content to supply

Evidence of the impact

[Outcome + baseline + comparison period + source]

Provide verified buyer or seller inquiries with dates and tracking sources. Keep website inquiries distinct from closed transactions or unverified sales attribution.

Dates, scope, and publication permission

[Project start] · [Launch date] · [Support period] · [Client approval]

Confirm the engagement timeline, distinguish completed design work from continuing services, and approve all names, imagery, and evidence for publication. Replace or remove these planning blocks before promoting the finished story.

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