Momentum / Your SEO allowance, explained

    One focused action.A clear step forward.

    A focused SEO task is one action on a single page, business profile, or identified issue, requiring up to 45 minutes of MWMedia’s working time. It is a defined piece of work—not an open-ended SEO project.

    All momentum plans
    Direction before activity

    The right task.
    For your next priority.

    Tasks are selected based on your Growth Blueprint™, current business priorities, and available access. The examples below show the kind of focused work that can fit an allowance; they are not a checklist of work included every month.

    • One page, one business profile, or one identified issue.
    • Related small edits can be grouped around the same objective.
    • Investigation is part of the working time, even if a larger fix is needed.
    Common SEO tasks

    What a focused task
    can look like.

    Each example is subject to the single-objective scope, available access, and the 45-minute working-time limit.

    01 /

    Optimize a page title and description

    Improve the title tag and meta description on one service page to better reflect the service and location.

    02 /

    Improve an existing service page

    Revise headings, add relevant information, and strengthen the call to action on one existing page.

    03 /

    Add internal links

    Add relevant links from existing pages or articles to a priority service page.

    04 /

    Optimize images on a page

    Improve image file names, alt text, and compression on one selected page.

    05 /

    Review a search query opportunity

    Use Search Console to identify a query where an existing page could be improved.

    06 /

    Fix a small group of broken links

    Find and update a small group of broken internal links or redirects tied to an identified issue.

    07 /

    Review an indexing issue

    Check whether a priority page is indexed, investigate an identified issue, and make a straightforward correction where possible.

    08 /

    Improve a Google Business Profile

    Review and update the services, descriptions, or categories for one business profile.

    09 /

    Add a small FAQ section

    Add or improve a few relevant questions and answers on an existing page using available information.

    10 /

    Review a local competitor

    Examine one competitor’s local presence and identify one or two opportunities for your business.

    These are examples of possible tasks, not ten deliverables included in every plan. The monthly allowance determines how many focused tasks can be selected.

    Your monthly allowance

    A defined allowance.
    A practical rhythm.

    Higher-tier allowances are package totals—not additions to the quantities in lower tiers.

    Momentum

    Maintain

    No included tasks

    No SEO working-time allowance

    Website care, not an SEO campaign

    Website care is the foundation. Active SEO task work begins with Grow.

    Explore Maintain

    Momentum

    Grow

    1 task / month

    Up to 45 minutes of working time

    An example month—not a fixed schedule

    Improve the title, headings, and messaging on one priority service page.

    Explore Grow

    Momentum

    Elevate

    Up to 2 tasks / month

    Up to 90 minutes of working time

    An example month—not a fixed schedule

    Optimize one service page and add internal links from related pages.

    Explore Elevate

    Momentum

    Accelerate

    Up to 4 tasks / month

    Up to 3 hours of working time

    An example month—not a fixed schedule

    Optimize two priority pages, address a small technical issue, and review one local competitor.

    Explore Accelerate

    Task limits, not a bank of consulting hours.

    These quantities and times are task limits and working-time ceilings. They are not a bank of general-purpose consulting hours. SEO Boost tasks use the same focused-task definition. Momentum Launch includes basic on-page SEO within the agreed website project, rather than a recurring monthly task allowance.

    Your agreed proposal defines your scope. Existing clients’ pricing and inclusions remain governed by their current agreement.

    Know the boundary

    Focused improvements.
    Not unlimited projects.

    A small, defined improvement can fit one task. Larger work needs its own scope and quote.

    Usually one task

    When completed within 45 minutes of working time.

    1. 01Optimize an existing page’s title, description, headings, and copy.
    2. 02Add relevant internal links to a priority page.
    3. 03Update services or descriptions on one Google Business Profile.
    4. 04Investigate one indexing issue and make a straightforward correction.
    5. 05Add a small FAQ section to an existing page using available information.
    6. 06Review one local competitor and document opportunities.

    Usually a separate quote

    Broader research, substantial creation, or complex repairs.

    1. 01Write and build a substantial new service page.
    2. 02Restructure a website’s navigation or content architecture.
    3. 03Resolve a suspended profile or complete a complex reinstatement.
    4. 04Investigate or repair a complex technical SEO issue.
    5. 05Research and write a comprehensive FAQ or content series.
    6. 06Conduct a broad market or competitor study.

    Investigation counts as work.

    If an issue cannot be resolved within the task allowance, MWMedia will explain what was found and recommend the next step. A specific ranking, indexing decision, or search result is not guaranteed.

    Your next chapter starts here

    Something great
    starts with a conversation.

    A new website. Consistent care. Your next stage of growth. Let’s find your Momentum.

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